So, I was cruising the interweb thing for a few videos to link to for another blog post, and it hit me that the music industry has been suffering a long, slow and painful death. Okay, so it didn’t just come right out and hit, but I’ve been tossing around the idea for a while. Now, I’m not talking about a particular genre, but instead mean all music. What is this horrible force that could slowly be bring music to its knees? Music videos…
Now, don’t get me wrong, there are some great artistic music videos out there, but it’s all come at a price (and I’m not talking about the Spice Girls). Music videos have changed the face of music, and it doesn’t look like it’s changing back any time soon. Videos became the time that you actually saw the musician. So, instead of just being a great singer, song writer, etc., you now had to have “the look.” Don’t believe me? Just ask Christopher Cross.
Haven’t heard of him? Sure you have, but you have to think back to a not-so-magical time of the late 70s/early 80s. Christopher Cross was a pretty successful singer/song writer. He put out three major albums early in his career, in 1979, 1983, and 1985. By 1981, his first album had caught on and was nominated and won the “Big Four” Grammy awards, Best Record, Song, Album, and New Artist. By the way, that has never been done again. However, something else major happened in 1981 as well. That was the year that MTV was launched.
Ironically, the first video played on MTV was the prophetic Video Killed the Radio Starby the Buggles. These catchy pictures and music would prove to hold more truth than any other video played on MTV. By the time 1983 rolled around, there were sentinel videos like a-Ha’s Take On Me. These type of videos, and others, impacted the need for musicians to have “the look.”
Let’s go back to Christopher Cross. His second album, in 1983, also had a couple of big hits. He did alright for himself, he had a couple of hits like Think of Laura and All Right. Now, I would imagine after a couple of Grammy nods in 1981, he bought himself some good will. You typically think of a sophomore slump for a second album, but instead three hits. Still this is 1983, and things are different. Why you ask? Because of videos like Thriller.
Regardless of what you think of Michael Jackson, he helped to prove that not only having the look (and in 1983 he had it), you could treat music videos like a movie. I mean, John Landis directed it and Vincent Price did voice overs. The world of music had already begun to change. Audiences weren’t just seeing their artist in person when they went to a concert, but on television, with a channel that (at the time) showed music videos around the clock. Unfortunately for Cross, he just didn’t have “the look”, and it would come back to haunt him.
So, if we visit Christopher Cross in 1985, we find that his album was a flop. Now, we hear about him because some random music guy writes a blog on him. Still Cross is only one example. One of the more “modern” (and I use the term loosely) comes from Blues Traveler’s first major video for Run Around. Watch the video, and find the ironic twist of it. On having a look, John Popper, Blues Traveler’s singer, made reference to the fact that his was not a body that would make teenage girls scream. I know what you’re saying, “surely this can’t be completely true.” All I have to do is point to the pop culture touch stone of American Idol and ask, “when was the last time an ugly contestant made it to Hollywood?”
The price of this you ask? Simply this, there are some great musicians/songs/albums/etc. that aren’t getting mad because whatever band doesn’t have “the look.” We’re losing out on tons of great stuff that we’ll never hear. How many local bands, that put out lights-out music, but never make it past the local scene are there? All of this because of music videos.
In an ironic twist, about the only time that you can find music videos on MTV (Music Television, if you’ve forgotten) is in the middle of the night. I rest my case…